Freelance social media coach in Bristol

I’m Ruth, a freelance marketing coach in Bristol. I help small business owners and solopreneurs take advantage of their social media and digital marketing and make sales.

Social mediamarketing

Social media marketing shouldn’t be a struggle or a time-sink. With my help, you’ll have the know-how to work smarter, not harder, in your business. Isn’t it time you had a better understanding of the Dream Customers and Clients you’re targeting, and developed a solid content strategy that converts?

What about solving the mystery of hashtags and learning how you use them to attract more customers and clients? Getting to grips with engagement and social listening methods? Learning the tips and tricks to attract daily enquiries.

Change the way you use social media for your business.

Freelance social media coach - Ruth Southorn

Ruth Southorn

Ruth is passionate about working directly with business owners to help them reach their potential and a wider audience using the power of social media platforms.

My coaching services

The skills I coach are transferable across so many industry sectors, however, I specialise in supporting designer-makers and artists. Having worked in craft magazine publishing I understand what it means to get noticed in the digital space more than anything!

Based on a single platform of your choice (I specialise in Facebook and Instagram for business), I will do a full audit on your page and current activity. I prepare for our 1-hour coaching call, which will include presentation slides and live Q&A session. It’s all focused on 3 great ways you can step up your socials, as soon as possible, on that platform, so I make sure you have detailed action steps to implement, and ideas to get working on. You get to keep a recording of our coaching session, plus a PDF copy of the presentation slides, with those action steps.

My Coaching Programmes are available as 4-week or 8-week plans, to dig deeper and cover more detailed solutions to all your social media struggles and frustrations. Each Programme features a weekly online coaching call covering separate topics, with presentation slides and time for a live Q&A session. There are suggestions and ideas for you to try straight away. Also included in these Programmes are a lifetime-access bank of resources, in the form of video recordings and PDF workbooks and downloads, to boost your learning.

For small business owners who are keen to up-level a group of colleagues, my Group Workshops are ideal for those looking to share marketing responsibility. Sharing the load is a great way to spread the task if you don’t have resources for a single marketing manager, but it’s super-important that everyone’s working on the same core values, principles and strategies. This is where a Group Workshop is fantastic to ensure all team members are at the same level so it becomes easy to divide responsibilities. Sessions are customisable and these can take place in-person or online by Zoom.

Ready to talk about your project?


Don’t take my word for it; here’s what my clients say…

Green Kitchen Cakes
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My Power hour session with Ruth at Swallowtail Social was last night… it was really brilliant, really inspiring and I can’t wait to get stuck in. She finally gave me the push… lots of work to do.
Innovation Unisex Hair
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Ruth was very in-depth with what she was showing us and made sure any questions we had were answered thoroughly. She kept the training interesting and interactive. Highly recommend Swallowtail Social.
Rebecca A-S
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A big thank you… it was very informative, and you presented it in a very accessible way. Everyone could learn something from it - group session attendee.

One-on-one social media coaching

No one knows your business and your customers better than you – I’m happy to take the reins of your marketing if you like, but I’d much rather give you the tools and tricks to upskill and step up your marketing activity. Coaching support is perfect for a small business owner who understands the need to level up their business pages, grow their reach and convert ‘likes’ to customers.

Social media strategy for Facebook and Instagram

Social media consulting and coachingFAQs

Find answers to questions I’m most commonly asked…

The investment for my main Coaching Programmes is:

  • 4-week Programme = £140 x4 monthly instalments OR single pay-up-front £500 (10+% saving)
  • 8-week Programme = £195 x4 monthly instalments OR single pay-up-front £700 (10+% saving).

Please contact me regarding investment details for other services.

No, content creation and posting are included under a separate set of services, which I would be happy to chat about; they’re social media management. This is usually more suited to slightly larger businesses ready to outsource. My coaching gives you the skills to run your channel(s) yourself.

I specialise most on Facebook and Instagram but can also help with Twitter and Pinterest. Most importantly, I support you in using the channels where your Dream Customers and Clients are!

Sorry, there’s no hard and fast guarantee! By following my suggestions, based on years of experience, training and study, then you are perfectly placed. When you get intentional and are no longer ‘winging it’, you get results. All my coaching includes knowhow on monitoring, so you’re able to adapt and evolve.

A major lesson I help with is that the number of likes, on your page and your posts, isn’t a useful measure of success. This metric offers no information on how engaged that audience is. I teach building quality over quantity and a successful engagement strategy.

Getin touch

I’m here to help if you’re interested in stepping up your social media and digital marketing game. I support you to work smarter, not harder, with your socials, to make more sales and smash your goals…

DM me on social media or hit the button below to arrange a free, no obligation Discovery chat on how I might be able to help you.

I’m Ruth Southorn at Swallowtail Social.

Freelance social media coach - Ruth Southorn

Ruth Southorn

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A small hub of freelance creatives at your fingertips. Agency services, without the inflated prices.

The individuals and businesses mentioned on this website are independent freelance traders and not partners or affiliates of Bristol Link or each other.

Ready to Talk?

If you need some friendly advice or you’re not exactly sure what the next step is give me a call. I am sure I can help you or at least point you in the right direction.

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